Life Wellbeing:
An eruption of destabilising societal ills and issues is guiding a new holistic and collective approach to feeling and healing. This chapter features six emerging trends including emotional hygiene, financial wellbeing, super-natural, faith reformed, community wellness, and audio healing.
Age of Awareness:
Today’s structures, constructs, and labels don’t reflect the changing values of Gen Z. In 2024, alternative voices will challenge the status quo while the call to action for inclusivity and equality will pose a non-negotiable for brands and businesses. This chapter features six emerging trends including pop culture push, inclusive by design, corporate accountability, art-tivism, intimacy introspection, and psychonaut subculture.
Retail Revival:
E-commerce was the focal point during the pandemic but in 2024, physical stores will become important hubs for convenience, community, and curated ease. This chapter features 10 retail strategies to invest in, centred around convenience, curation, and community.
Meta-Worlds:
Touted as the next internet, the opportunity value the Metaverse unlocks is well into the trillions. In the last year, as society moved online, we were offered a glimpse into what the next digital future will look like. This chapter features six emerging trends including experience enhanced, digital citizens, omniverse, the metro-verse, blockchain boom, and NFT rush.
Reworking Work:
With the Great Resignation under way, and a fundamental shift in how we view the traditional 9-5, young people are redesigning their relationship with labour, hierarchy, and hustle culture. This chapter features five emerging trends including polywork, be your own boss (BYOB), micropreneurship, 4-day work week, and the screen surge.
Revenge Travel:
Despite the present home-centric mindset people are experiencing, 2024 brings with it a new appetite for immersive, transformative, and regenerative experiences. This chapter features five emerging trends including the bleisure boom, extended voyages, regenerative travel, transformative travel, and next-level luxury.
Post-Growth Paradigm:
The growth imperative is under a critical review, as discerning Gen Z challenge (and blame) the current economic system for its harmful impact on the environment. This chapter features six emerging trends including questioning capitalism, the recycle boom, climate tech, meatless majority, material innovation, and farming futures.
Source by : soonfutures.com